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SINGAPORE: Many young consumers are feeling pressurised by the "obligations" that come from using social media, a survey covering China, Singapore and the US has found.

JWT Singapore, the agency, polled 900 people in the 18–26 year old demographic, 50% of which agreed sites like Facebook and Twitter had become "too time consuming", a figure hitting 66% in China.

Almost half of the panel also reported experiencing "stress" due to the effort ongoing interaction on these services demanded, again growing to 57% in China.

Equally, a majority were weighed down by the "pressure" of being in "constant contact" on these platforms and felt it was mandatory to "like" friends' status updates and photos. The Chinese sample also beat the norm here, on 68%.

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